Hatstep

Services / AI product module

AI product advisory

Where AI genuinely belongs in your product, what's hype, and the first thing worth building. Sold as a module of the Roadmap Reset or as a short advisory retainer.

Price
From £8,000
as part of a Roadmap Reset, or by retainer
Time
A few days, or monthly
For
Teams deciding what AI to put in their product

Most “AI strategies” are a list of features with AI in the name. The useful question is which decision, for which user, gets better when a model is involved, and what it costs when the model is wrong.

Signs you need this

  • The board wants "an AI strategy" and you'd like it to be a real one.
  • You've shipped an AI feature and nobody uses it.
  • You can't tell which vendor claims to believe.

Not for you if

  • You want someone to build the model. I'll tell you what to build and how to judge it, not train it.

What you get

  • A clear view of where AI fits in your product, where it doesn't, and why.
  • The first thing worth building, with the evaluation criteria to know if it worked.
  • A sanity check on vendors, costs and the things that go wrong in production.

How it works

  1. Usually a few days inside a Roadmap Reset. For ongoing questions, a light monthly retainer.

Questions people ask

What's your AI background?
VP Product at Adarga and Head of Product at Factmata, both AI companies, so I have been shipping AI products since 2018. Before that, SwiftKey's predictive keyboard at Microsoft.

Start with a conversation

Thirty minutes, no pitch deck. Tell me what’s going on and I’ll tell you whether I can help.

Taking on one new client from November 2026.